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Korean sensation girl group NewJeans has partnered with LINE FRIENDS to launch an all-new pop-up store, blending the styles of their dual singles to deliver an enriched IP experience for fans. The pop-up will tour 12 cities worldwide and is divided into four themed zones, showcasing the four main concepts from their new album: Takashi Murakami, Hiroshi Fujiwara, The Powerpuff Girls, and Bunnies. A highlight of the event is the massive balloon installation featuring the logo designed by Takashi Murakami for NewJeans, creating a must-visit photo spot for fans! The pop-up has sparked a wave of excitement, generating buzz and trending across social media.