Shiseido’s leading sun care brand, ANESSA, unveils its upgraded campaign with top celebrity Jackson Wang as the new brand ambassador. Launching the themed pop-up event, “Summer Hot Air Balloon Beach Club,” the campaign will tour across Taiwan. The installation features vibrant summer elements such as hot air balloons, sandy beaches, waves, and fluffy clouds to create a lively and immersive seasonal vibe. A giant hot air balloon serves as an eye-catching photo spot, while the latest Korean-style newspaper photo booth allows visitors to capture memorable moments with ANESSA.

Adding to the excitement, the pop-up also features the interactive game “Buzz Wire Challenge,” cleverly integrating ANESSA’s seven sun care challenges. This fun experience helps visitors learn more about the brand’s comprehensive and innovative UV protection, reinforcing its position as the No.1 sun care expert.