“Life never fades; through remembrance, we capture the fleeting glimpses of memories.”
The Li Long Shan Memorial Museum is located in Pingtung’s Li Long Mountain, nestled against the mountains with a view of the sea. It’s a place for reflection and cherishing family, evoking feelings of nostalgia and reverence for the past.

Logo Design Concept
At the foot of Li Long Mountain, the landscape resembles a reclining elephant’s trunk extending into the Taiwan Strait, symbolizing the gathering of wealth. From a feng shui perspective, it offers protection for descendants. The design takes inspiration from the complete topography of Li Long Mountain, incorporating the initials of the parent company, Jaie Haour Group (J/H), and merging the shapes of an elephant’s trunk and a koi fish tail. This creates a form with a trunk at the top and a fish tail at the bottom, representing the concept of “having both a beginning and an end.” Additionally, the design also incorporates the concept of yin and yang, emphasizing cycles and the flow of energy, reflecting the spirit of perpetual renewal and vitality.