Lungsheng Commissioned Services – Keelung Prosperity and Auspicious Meaning
In the past, business owners often chose auspicious names when opening stores. Lungsheng Commissioned Services follows this tradition, symbolizing the prosperity of Keelung and the revitalization of the Commissioned Services district. The visual identity of the ice cream shop features a quirky dinosaur and a fierce little chick as the brand image, inspired by the homophones of Keelung. This approach markets and promotes the local characteristics of Keelung, making it the most interesting local IP. In today’s digital age, it also facilitates promotion through social media and sales of related products, achieving secondary circulation.