里來三明治

品牌視覺規劃

DELIGHT SANDWICH
Brand Identity

設計概念

里來三明治的楊老闆,是一位具有廚師專業背景的職人,力求產品獨特創新與健康,所以嚴選天然食材和自行研發里來醬料,以每天限量供應的方式來保持新鮮度,讓三明治不只美味又健康。

在與老闆聊天中,感受了他的開朗和熱情,設計上立即定調了清爽的藍、黃色調,力求能夠展現他活力、清新的品牌形象,讓人能夠放鬆的來此品嚐一客美好的早餐,所以想像了一個悠閒的情境,一同乘坐在老闆引以為傲的三明治上,和他和夥伴米格魯一起,品著咖啡、話著家常享受此刻的美好。

Design

The owner of Delight Sandwich, Master Yang, is a chef with a professional background. He strives for uniqueness, innovation, and health in his products, carefully selecting natural ingredients and developing his own signature Li Lai sauce. The sandwiches are made fresh daily in limited quantities to ensure their quality and taste, making them not only delicious but also healthy.

In conversations with the owner, I could feel his cheerful and passionate personality. The design immediately adopted a refreshing blue and yellow color scheme, aiming to reflect his vibrant and fresh brand image. The goal is to create a relaxing atmosphere where customers can enjoy a wonderful breakfast. We imagined a leisurely scene, where you sit back and enjoy a sandwich made with pride by the owner, accompanied by his partner, the Beagle, sipping coffee and chatting, savoring the moment.