Shiseido’s collagen skincare brand, ELIXIR, introduces the all-new “Collagen Radiance Speed Serum” (#SpeedSerum), inspired by the concepts of technology and light speed to highlight its core innovation, the “Superconductive Youth Light Speed Technology.” The event featured a life-sized 1:1 replica of the product bottle, showcasing the new product’s design and features in detail to captivate consumer attention. On-site, hosts and professional staff engaged with consumers through interactive demonstrations, inviting them to try the product and participate in experiential games, effectively boosting interest and purchase intent.