禾儒中醫診所

品牌識別設計

Harmony Chinese Medicine Clinic
Brand Identity

設計概念

標誌的概念源於蝴蝶自由翱翔的形象,旨在傳達重獲新生和充滿活力的感覺。我們巧妙地融入了禾儒英文字的首字母H,以形成完整的視覺效果。

在配色方面,我們選擇了半透明的質感,來呈現蝴蝶翅膀輕盈拍打的感覺。這種設計風格顛覆了傳統中醫診所的嚴肅印象,但同時保留了專業和價值的特質。此外,我們加入閃爍的金色元素,為診所注入一絲明亮,期望為患者帶來希望和正面情感。

Design

The logo concept is inspired by the image of a butterfly freely soaring, symbolizing rebirth and vitality. We have cleverly integrated the initial letter ‘H’ from the English name “Harmony,” creating a complete and cohesive visual design.

For the color palette, we opted for a translucent texture to mimic the delicate fluttering of butterfly wings. This design approach breaks away from the traditionally serious image of a Chinese medicine clinic while retaining a sense of professionalism and value. Additionally, we incorporated shimmering gold elements to add a touch of brightness, aiming to bring a sense of hope and positivity to patients.