The core concept of the Good Zha Mi brand design is to strike a perfect balance between tradition and modernity, preserving the nostalgic essence of a classic establishment while infusing contemporary design elements that resonate with today’s younger audience. The name “Good Zha Mi” is derived from the phonetic similarity to “古早味” (Gu Zao Wei), meaning “traditional taste.” It symbolizes the brand’s focus on its signature Chinese-style omelette, while also showcasing a variety of innovative flavors, aiming for customers to enjoy both traditional and new culinary experiences.

In the design, we chose a rustic and bold calligraphic typeface to evoke a vintage aesthetic, enhancing the trustworthiness and familiarity of the brand. The logo features decorative icons that add a layer of storytelling and cultural depth, conveying the essence of a “classic, time-honored brand.” To introduce a modern twist, we incorporated a curved arrangement of the English title, adding dynamism and visual appeal. This design choice reflects the brand’s openness to new trends and appeals to a broader, younger audience, highlighting its forward-thinking approach while honoring its traditional roots.