全聯魷魚經濟遊戲

快閃櫃

PX Mart Economic Squid Game
Pop Store

設計概念

全聯攜手 Netflix 熱門原創韓劇《魷魚遊戲》第二季,重磅推出年度最強檔期「全聯經濟魷戲」。製作物巧妙結合台北最High新年城及世壯運,將「超市購物」、「請支援收銀」與「運動」等直覺性元素融入主題,以「菜籃」為核心概念,創意延伸並巨大化成引人注目的裝置藝術,成功打造宣傳話題,實現口碑與創意的雙贏局面。

Design

The design concept centers around the collaboration between PX Mart and Netflix’s hit original series Squid Game Season 2, creating the highly anticipated annual campaign, “PX Mart Economic Squid Game.” The campaign integrates elements from Taipei’s “New Year City” celebrations and the World University Games, blending intuitive themes such as “supermarket shopping,” “cashier assistance,” and “sports.” Using the shopping basket as the core idea, the concept is creatively expanded and transformed into an eye-catching installation, achieving a perfect balance of publicity and creativity.