社會住宅為居住政策重點工作之一,中央、地方規劃之社宅陸續興建完工,在營運管理前線的工作同仁,都是從做中學,社宅管理和一般集合住宅大樓有甚麼不同?如何解決住戶問題?怎麼精益求精? 為了支持更多世代的人在社宅安心居住,提供住戶、民眾更精進的服務,112年3月24日國家住都中心邀集內政部營建署、六都社宅營運夥伴,展開「#社會住宅營運管理聯繫大平台」,整合各地經驗,建立彼此通暢的聯繫管道。在這二天活動實際交流、互動,藉各類營運課題的分享與探討,形成共識、激發管理共鳴、降低學習成本。

內政部社會住宅LOGO金獎

標誌設計

Social Housing Logo Design

設計概念

標誌概念 : 以益智遊戲七巧板為設計概念,不同的顏色與不同的組合,能夠排列出無限可能,就如同社會住宅,由不同族群所居住,每個族群都有各自的特色,彼此共享空間組成一個大家庭。

標誌應用 : 透過多種不同的排列組合,能夠有多種的可能和識別應用,例如組合成休憩區、健身房、公共區、接待區等等空間圖示,甚至是宣傳海報、社會住宅實施贈品,除此外也是貼近孩童生活,達到寓教於樂的效果。

顏色釋義 : 七巧板有七種顏色,每一塊顏色均代表不同的族群,我降低了每個色塊的飽和度,讓每個色彩間彼此更為和諧,視覺上也更為舒服、溫暖,並透過排列組合成一個大家庭,期待每個族群在社會住宅裡都能自由自在共同享有空間。

Design

Logo Concept:
The design concept is inspired by the tangram puzzle, representing a diverse and dynamic structure. With its various colors and combinations, the tangram symbolizes endless possibilities, just like social housing, where different communities live together. Each piece reflects a unique group, and together, they share the space, forming a big family.

Logo Application:
Through a variety of combinations, the logo can be adapted into different icons and visuals, such as spaces for relaxation areas, gyms, communal areas, and reception zones. It can also be applied to promotional posters and social housing giveaway items. The design is also appealing to children, making it educational and fun, integrating seamlessly into their everyday experiences.

Color Meaning:
The tangram features seven colors, each representing a different community group. I have reduced the color saturation of each piece to create a harmonious and visually pleasant palette. This softer, warmer color scheme helps convey a sense of comfort and unity. Through the arrangement, it forms a cohesive family, reflecting the hope that all groups in the social housing can freely enjoy the shared space together.