白蘭氏活動派樣

派樣活動

Brand’s 2025 New Product Sampling Campaign

Pop Store

設計概念

白蘭氏活動派樣

推廣白蘭氏2025年新品「養蔘元氣凍」，活動選擇於高人流場域台北中山中運站進行派樣試吃，透過即時體驗產品口感與機能特色，快速建立消費者第一印象。

現場以「即開即吃、快速補充元氣」為核心溝通主軸，搭配品牌人員主動引導，讓消費者在短時間內理解產品訴求，提升品牌好感與後續購買意願。

提供一站式派樣活動規劃與執行，從設計到現場操作完整串接。

服務範圍：攤位設計與製作/派樣工具與體驗設計/人力配置與管理/現場執行與優化

Design

Brand’s Activity Sampling

Campaign Overview

To promote Brand’s 2025 new product “ Ginseng Honey Jelly ,” the sampling event is strategically located at high-traffic areas, such as MRT Zhongshan Station. By allowing consumers to instantly experience the product’s texture and functional benefits, the activity aims to rapidly establish a strong first impression.

Core Communication & Strategy

The on-site communication centers on the theme “Ready-to-eat, Instant Energy Boost.” Combined with proactive guidance from brand ambassadors, the event ensures consumers grasp the product’s value proposition in a short time, ultimately enhancing brand favorability and driving future purchase intent.

Service Scope: One-Stop Solution

We provide comprehensive planning and execution for sampling activities, seamlessly integrating everything from design to on-site operations.